Don’t be a dick…...

Blunt. Simple. It works.

It’s our core rule.
Not ten values on a wall.
Not a glossy culture book in reception.

Here’s what it means in real life.

1. Don’t be a dick – in general

No ego.
No drama. No talking down to people.
You can be direct without being destructive.
You can disagree without turning it into a fight.

2. Don’t be a dick – to your teammates
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Give credit. Share context.
Say thank you.
If something’s off, talk to the person, not about them.
We’re all human. We all have rough days. Act like it.

3. Don’t be a dick – to clients
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We tell the truth.
We push back.
We challenge thinking.
But we don’t belittle, blindside or play games.
Respect their pressure. Respect their time. Respect their money.

Why it works
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Everyone remembers it.
It sets a clear line for how we behave.
It makes it easier to do great work with good people.

Don’t be a dick.
To yourself. Your team. Or your clients.

That’s the bar.