People keep stealing from us. It’s a real problem.

We take it as a huge compliment that competitors and companies try to steal our ideas.

For a recent Matillion project , we created a set of small spacemen models for a client.
Part prop. Part story. Part brand mascot

But they started disappearing.
By the end of the show, every single one was gone.
People had literally lifted them from the stand.

On paper, that’s a problem.
In reality, that’s the point.

It means the idea was:
Distinctive enough to notice.
Desirable enough to take.
Memorable enough to talk about later.

hat’s the level we aim for.

We create stories people want to find out more about.
We create experiences people want to be part of and share.
We create things people want to keep.
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We create things people will steal.

Do I have one? Of course.