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Cian O’Carroll

Brand Relaunch

Work

To redefine the brand and digital presence of Cian O’Carroll Solicitors.

Creating a considered, authoritative identity and a high-performing website built on trust, clarity, and integrity.

Client
Cian O’Carroll
Location
Dublin
Ireland
Expertise
Strategy
Brand
Digital Growth
Our Impact
287
%

Conversion growth

Lead conversions increased dramatically, boosting overall performance.

‍

94
%

Reach growth

LinkedIn impressions doubled within just six months.

6
x

Follower growth

Facebook views rose by over 373,000 alongside a sixfold audience increase.

The Process

‍

Strategy

Conducted in-depth discovery, audits, and competitor analysis to understand current perception and identify opportunities. This informed a robust brand strategy centred on trust, clarity, and empathetic communication.

Goal

The goal was to position Cian O’Carroll Solicitors as a leading authority in medical negligence, building a brand and digital experience focussed on trust, clarity, and support.

Solution

Delivered a refined brand identity, guidelines, and a responsive website with chatbot integration. Clear, empathetic messaging and a strong SEO foundation ensure consistency, accessibility, and room for growth.

Smartphone displaying a social media post from Cian O’Carroll Solicitors Medical Negligence Law about a €10 million settlement approved by the High Court for a birth injury case, with a header reading 'LASTEST CASE UPDATES', an image of a classical building by a river at dusk, and text saying 'Accountability secured for delayed cancer diagnosis'.
A detailed black and white digital portrait of an elderly man with a bald head, wearing round glasses, with a full white beard and mustache, looking slightly upwards with a thoughtful expression on a plain background.
Open laptop resting on a gray cushioned chair with wooden armrests showing a legal practice website for Cian O’Carroll Solicitors focused on medical negligence law, featuring text about the practice, a photo of a man in a suit, and a group photo of the legal team outside a building.
Geometric design composed of white lines forming nested squares and triangles on a taupe background.
Six minimalist white line icons on a beige background representing values: a nested square diamond for Truth, overlapping circles for Compassion, stacked diamond layers for Integrity, concentric circles for Independence, a shield with radiating lines for Courage, and radiating lines around a small circle for Empathy.
Logo design layout for Cian O'Carroll Solicitors with proportional spacing guides and the tagline 'Medical Negligence Law' beneath.
Smartphone displaying a social media post from Cian O'Carroll Solicitors Medical Negligence Law featuring an image of a newborn baby lying on a blanket with the text 'Supporting families through the toughest moments'.
Back to work

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Contact
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Dublin

Lower Ground Floor
71 Baggot Street
Dublin
2D02 P593
Ireland
M: +44 20 8050 0502

Manchester

Manchester
International House
61 Mosley Street Manchester
M23HZ
United Kingdom
M: +44 20 8050 0502

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