EGYM HFA Case Study | Fitness Brand Visual Identity

Work Single Image

EGYM

HFA Experience

Work

Launching EGYM’s new product range on the global stage at HFA.

A premium, large-scale experience positioning EGYM as a category leader.

Client

EGYM

Location

San Diego
Cologne

Expertise

Brand

Strategy

Experiences

Immersive Education

Our Impact

221

%

Year-over-year

New leads increase from previous year

45

%

Year-over-year

Increase in sales conversations

100

+

Gameday participants

The Process

‍

Modern gym setup featuring seated row and lat pulldown machines with digital screens showing workout instructions and muscle anatomy, against a backdrop with 'EGYM GAME DAY' signage and a wall displaying numerous BioAge figurines.

Modern EGYM exhibition booth with a large circular entrance outlined by red and white lights, a digital screen displaying the message 'We understand movement. Come see how we digitize it.', and people engaging in conversation around the booth on blue carpet at an indoor event.

Modern gym showroom with various black exercise machines arranged in rows, illuminated by ceiling lights, featuring large posters and signs with workout-related text such as 'SCAN IT WORK IT TRACK IT REPEAT' and labeled areas like CORE, LOWER BODY, and EXIT.

Muscular man with a beard and short hair, wearing a green shirt and blue lanyard, using a seated rowing exercise machine and grimacing with effort in a busy gym or fitness expo setting.

Busy gym equipment exhibition booth at a trade show with several people interacting, walking, and viewing displays, including a large sign reading 'SCAN IT WORK IT TRACK IT REPEAT' and a banner showing a woman exercising on a machine.

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