Work Single Image

Monte Carlo

Data + AI Observability On Tap

Work

A standout exhibition experience for Monte Carlo Data at Big Data London, designed to cut through a crowded category and reframe how data observability is experienced.

Inspired by the idea of “Data Observability + AI on Tap”, we created a space that made a complex offering feel accessible, engaging and human.

Client
Monte Carlo
Location
London
San Francisco
Expertise
Strategy
Campaigns
Experiences
The Process

‍

Strategy

Define a clear audience and need. Data engineers and leaders seeking better data quality, confidence and faster anomaly detection. Build an experience that feels relevant, useful and differentiated.

Goal

Stand out in a crowded event environment, attract the right audience, and create a space where people feel understood, engaged and confident in Monte Carlo’s solution.

Solution

Create a taproom-inspired experience that blends hospitality with data storytelling. A space to pause, engage and explore through live demos, conversations and hands-on interaction with the platform.

Busy exhibition booth with blue and white design featuring Monte Carlo branding and slogans about data and AI observability, surrounded by many attendees engaging with staff and displays on an orange carpeted floor.
Blue sandwich board sign at a convention with text 'MONTE CARLO MC Data + AI Observability on tap 9am-Close' surrounded by people walking and talking under a large arched ceiling.
Blue and orange gradient cards clipped to a white brick wall, one prominently displaying the British Airways logo and text.
A smiling woman with glasses pours beer from a tap into a plastic cup at a booth with a blue brick wall and a sign reading 'TRUST YOU CAN SCALE'; a man with a mustache and tattoos wearing a white shirt and red lanyard sits nearby, while another person's hands are visible in the foreground.
Orange industrial-style light fixture glowing on a blue wall below a perforated metal sign that reads 'MONTE CARLO' in capital letters within an indoor structure with a glass ceiling.
Cartoon illustration of a happy anthropomorphic beverage can with arms, legs, and shoes, holding a glass and pouring a drink from a tap labeled 'MC'.
Hand holding a white can with blue text and illustration featuring a smiling can character pouring a drink from a tap labeled MC, surrounded by text reading DATA + AI OBSERVABILITY, TRUST ON TAP, Monte Carlo, served fresh, and all day everyday.
Back to work

If the problem is complex, good, that’s where we do our best work.

Book a 30-minute call to explore how insight, intelligence and creativity unlocks faster growth

Book a working session
Contact
Get started today
Dublin

Lower Ground Floor
71 Baggot Street
Dublin
2D02 P593
Ireland
M: +44 20 8050 0502

Manchester

Manchester
International House
61 Mosley Street Manchester
M23HZ
United Kingdom
M: +44 20 8050 0502

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Footer Social IconFooter Social IconFooter Social Icon

© Made by The studio of possible

HomeAboutWorkServicesSustainabilityBlogPrivacy PolicyCookie PolicyTerms & ConditionsContact