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Sulmara

Seabed Intelligence Campaign

Work

Launching Sulmara's Seabed Intelligence positioning across global offshore and marine markets.

A high-impact, multi-channel campaign establishing Sulmara as the category-defining intelligence leader.

Client
Matillion
Location
London
Glasgow
Global
Expertise
Brand
Strategy
The Process

‍

Strategy

Create a bold, confident campaign that elevates Sulmara beyond traditional survey competitors, owning the Seabed Intelligence space and building a connected lead framework that turns awareness into real commercial opportunities.

Goal

Launch the Seabed Intelligence proposition across all channels, driving brand recognition, inbound leads and market authority at key moments across the offshore wind, telecoms, UXO and geohazard sectors.

Solution

Delivered a unified campaign built around a single powerful idea ‘See What Others Can't’ connecting paid, organic, PR, events and CRM into one lead framework engine designed to convert seabed intelligence into competitive advantage for Sulmara's clients.

Underwater diagram of a ScanFish II device scanning the sea floor with highlighted detection zones: two red triangular MAG detection zones on sides and a wide green triangular Acoustic detection zone in the center. The seabed shows various objects labeled as non-metallic archaeological artifacts, metallic construction debris or lost items, ferrous and non-ferrous UXOs, and boulders of varying sizes. The image illustrates the primary investigation depth and 3D ROTV scan coverage.
3D model of an offshore oil drilling platform with a helipad, standing on four large cylindrical pillars above ocean water, shown with a cross-section of seabed layers beneath the water surface.
A yellow and black unmanned surface vehicle labeled 'Sulmara' floating on the ocean surface, scanning the seabed below with a multicolor sonar grid visualization showing underwater terrain from blue to red shades.
Two Sulmara business cards on a light, speckled surface: one with a dark background featuring a green contour map design and the Sulmara logo with the tagline 'Seabed Intelligence'; the other white with contact details for Kevin McBarron, CEO, including phone, email, and address in Glasgow.
Yellow underwater remotely operated vehicle with lights scanning a colorful seabed with textured sand and rocky formations in deep blue water.
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Dublin

Lower Ground Floor
71 Baggot Street
Dublin
2D02 P593
Ireland
M: +44 20 8050 0502

Manchester

Manchester
International House
61 Mosley Street Manchester
M23HZ
United Kingdom
M: +44 20 8050 0502

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