Alongside this, develop an interactive iPad experience that brings its capabilities to life in a clear, engaging and accessible way.
To define how Sulmara Discover should be positioned as a sub-brand, ensuring it felt both connected to the parent brand and distinct in its innovation and technical leadership.
The goal was to create a brand and an interactive experience that could clearly communicate a complex product, helping users quickly understand its value while building trust and confidence.
A cohesive sub-brand identity was developed alongside an interactive iPad experience, combining intuitive navigation, 3D visuals, and modular storytelling, with lead capture to convert engagement into follow-up opportunities.