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SUN Pharma

Seeing Alopecia Differently

Work

Transforming Alopecia Areata awareness through a bold, human-first congress experience.

An immersive brand environment challenging perceptions and reframing how alopecia is understood.

Client
SUN Pharma
Location
Paris
Denver
Expertise
Strategy
Campaigns
Experiences
Immersive Education
Brand
The Process

Strategy

Reframed alopecia as a deeply human condition, using bold creative and messaging to challenge clinical detachment and position Sun Pharma as empathetic, progressive, and patient-focused.

Goal

Break through a visually uniform congress environment, driving awareness and deeper understanding of alopecia while positioning Sun Pharma as leading change in how the condition is perceived.

Solution

Delivered an all-orange immersive booth and educational experiences, combining bold design with interactive tools to help HCPs better understand alopecia severity, impact, and patient experience.

An orange-themed exhibition booth with the slogan 'Seeing Alopecia Differently' displayed prominently; includes interactive screens, tall stools, and three people engaged in conversation, with others walking by in a large convention hall.
Trade show booth by Sun Pharma with bright orange flooring and signage promoting alopecia treatment, featuring three vertical digital screens displaying images of people with hair loss conditions; two women interact on the right side, while several people walk and stand in the background.
Orange banner with white text reading: "I felt as though losing my hair meant losing part of myself," with the word 'myself' circled in blue.
A woman with blonde hair tied in a ponytail touches a large touchscreen displaying a 3D model of a human head with highlighted scalp areas in brown tones.
Two orange digital display stands with the text 'DISCOVER REAL STORIES' at the top, featuring a quote on facial recognition difficulty without eyebrows from a male aged 45-55, displayed indoors at a public event or exhibition.
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Dublin

Lower Ground Floor
71 Baggot Street
Dublin
2D02 P593
Ireland
M: +44 20 8050 0502

Manchester

Manchester
International House
61 Mosley Street Manchester
M23HZ
United Kingdom
M: +44 20 8050 0502

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