Trevi Project | Corporate Identity & Brand Strategy

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Trevi Therapeutics

Interactive Digital Content

Work

Transforming complex medical science into an engaging, self-guided educational experience.

An interactive journey simplifying chronic cough science while generating valuable HCP insight.

Client

Trevi Therapeutics

Location

Boston

Expertise

Strategy

Digital Growth

Experiences

Immersive Education

The Process

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Blue 3D illustration showing half of a human brain and half of a human lung side by side on a dark blue background.

Infographic showing how cough is mediated by both central and peripheral nervous system pathways, illustrating a human torso with lungs and brain, labeled steps explaining cough initiation by airway sensory nerves, signals via vagal sensory nerves to brainstem cough centers, motor neurons triggering respiratory muscles, and higher brain regions processing the cough urge. Insets detail central nervous system with brainstem neuron and vagal afferent terminal and peripheral nervous system with vagal nerve terminal, highlighting receptors and ion channels involved in cough hypersensitivity.

Diagram of a brain cross-section illustrating the central nervous system's role in cough with four labeled sections: Urge to cough triggered by irritating stimulus in cortical brain regions; Voluntary cough involving supramedullary CNS structures, initiated consciously; Reflex cough induced by strong stimuli with nerve signals to brainstem nuclei; Evoked cough triggered by weak stimuli engaging medullary and supramedullary structures, often consciously suppressed.

Tablet displaying a medical diagram explaining central sensitization amplifying cough signaling and reducing cough inhibition in the brain, showing a side view of a human head with labeled brain pathways for excitatory (ascending) and inhibitory (descending) signals and vagal sensory input related to cough.

A woman and a man standing at a Trevi Therapeutics promotional booth with a blue banner and stacked cubes featuring a blue brain and lung image and the text 'Chronic Cough Interrupted'. A monitor on the table displays a diagram of a brain and throat. The woman is smiling and the man gestures as they talk.

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