The Brief

We were commissioned by Mean Bean Coffee to create a brand strategy and identity to reposition the business as a premium coffee partner for businesses and a go to for artisan coffee drinkers

The Audience

Baristas, Coffee enthusiasts & Café Owners

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The Output

Our design approach centered on incorporating bold graphics and vibrant colors to enrich the learning experience, fostering a sense of creativity, curiosity, and passion for coffee among participants. Inspired by the company's origins in Co Waterford, we crafted a new logo featuring three waves representing the region's maritime significance, with a coffee bean adrift, symbolising its growth and reach across the region.

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